ZoomInfo vs. LeadGenius

Prospecting tool comparator to check differences between ZoomInfo and LeadGenius

Comparison Otomatico ZoomInfo LeadGenius
Effort in the search for contacts It’s done for you Semi-manually Manually
Data provided Complete contact and company information Complete contact and company details Complete contact and company details
Massive contact search It’s done for you Manually or API integration needed Manually
Quality of email addresses High Low Medium
Enrichment with website or Linkedin data Quality research With AI and low quality With AI and low quality
Sending emails It’s done for you Doesn’t allow it Doesn’t allow it
Mass email personalization It’s done for you Manually Doesn’t allow it
Tracking results It’s done for you It allows it It allows it
Contact exclusion for 2nd campaigns It’s done for you Manually Manually
Price per lead est. 0,34 € (lead search is done for you) $1,1 (manual search) $1,98 (manual search)
Monthly price from Price per qualified lead $275 $55

What is your scenario?

Compare, know the differences and choose the most suitable option for your commercial department.

I want many more leads

If you have a dedicated prospecting team and you are willing to have them do the manual work (finding companies, contacts and researching the lead) one by one, it is worth trying ZoomInfo or LeadGenius. It is important to monitor the work so that there is more quality than quantity. As an alternative to doing the manual work, Otomatico would be a more interesting option avoiding doing all the work and paying for results.

I want quality leads

In prospecting activity all SDR or sales teams are looking for the same thing: qualified leads to start commercial conversations. LeadGenius and ZoomInfo are good methods to obtain leads, although it is essential to have an email verifier to send emails only to active emails (25% – 50% are not valid) or count on Otomatico if you want them to search and verify each and every email for you.

I want the e-mails to be personalized

ZoomInfo and LeadGenius could help by providing first and last names or the company name, but if you are looking for personalization with specific data for each message, Otomatico can obtain accurate data for each company and contact through the company’s website, Linkedin profile or any data available online.

I want to pay for results

Prospecting tools such as ZoomInfo and LeadGenius help you find contact data but with no guarantee of results. Otomatico charges only per qualified lead, that is, when you get a lead interested in starting a commercial conversation, so it is aligned with the goals of each sales department.

My prospecting mails are going to SPAM

A good part of the prospecting job is to ensure the deliverability of the mailings. This process requires ensuring that email addresses are active and performing an email warm-up. ZoomInfo and LeadGenius do not offer these options and require other software that Otomatico can use for you prior to sending emails.

I want more responses per campaign

If you have already done prospecting using the mail channel or with email marketing campaigns with few results, a tool such as ZoomInfo or LeadGenius will not solve the problem. You need to review the prospecting methodology, the personalization of the message and even the quality of the leads, Shall we review it together without obligation?

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How is Otomatico better than LeadGenius and ZoomInfo?

✓ Search for companies based on your Ideal Customer Profile for you
✓ Search email addresses of decision makers for you
✓ Verify email addresses so you don’t get spammed
✓ Send personalized emails for you
✓ Follow up with contacts who don’t respond for you
✓ Price by results instead of by tool usage.

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