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Case Study

Qualified leads for HR Software

HR SaaS to automate timekeeping, absence, costs, payroll, track employee motivation and manage benefits.

IDEAL CUSTOMER PROFILE

  • Context: non-digitised companies with Excel or rudimentary control of HR department and essential records
  • Companies: consultancies and companies/agencies offering B2B service
  • Number of employees: more than 20 employees
  • Decision-makers’ positions: Human Resources, Talent and CEOs

RESULTS

  • Contacted decision-makers: 2000 emails (in 3 emails)
  • Mail opening rate: 980 emails (49%)
  • Response rate: 102 emails (5.1%)
  • Qualified leads: 44 emails (2.2%)

ROI CALCULATION

To earn €7200 you need to invest €493

Here you will find an HR Saas’ ROI Calculator where you can check out the calculations