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Case Study

Qualified leads for hotel management software

Hotel SaaS to manage the entire process from check-in to check-out used especially by receptionists for check-in and check-out, bookings, room management, price control and channel integrations for marketing

IDEAL CUSTOMER PROFILE

  • Context: independent hotels and hotel chains require software to manage and record everything that happens in the hotel
  • Companies: hotels and hotel chains with less than 25 hotels
  • Decision-makers’ positions: General Management, Hotel Managers, Operations, Purchasing

RESULTS

  • Contacted decision-makers: 3000 emails (in 3 months)
  • Mail opening rate: 1240 emails (41%)
  • Response rate: 114 emails (3.8%)
  • Qualified leads: 74 emails (2.5%)

ROI CALCULATION

To earn €14,400 you need to invest €617

Here you will find an Hotel Software ROI Calculator where you can check out the calculations